It's been 3 years since Pride was created as an environmental wine label and in that time we turned into a conservation brand. Really, it's what we've always been but we needed a product to get going... It just happened to be aged red wine! We packaged the wine up with labels that showcased our beautiful beaches and mountains, a cause to keep them in the state we like (in the form of a partner charity) and a reason to go out and enjoy them (a bottle of wine).
We thought that now in the chaos of 2020 we could do something fun to help raise funds which also equal some extra resources for kea conservation. In exchange we offer four exceptional designs of kea printed on organic cotton. Designed from award winning photographs of kea such as the one below by one of our Directors, Ryan Wilkes.
From the Southern Alps of Aoraki Mt.Cook (above) to the infamously hostile Dry Valleys of Antarctica (below). Pride's Ambassador kea design has gotten around since the #AgentsofChange campaign last year! Pictured below is Jacob Anderson, one of our finest #AgentsofChange in the field of Environmental Education and Awareness.
Tahi, Rua, Go!
What we're very excited about since re-opening the shop, is the news that we'll be reprinting the two of our kea designs from the past, tahi (one) and rua (two). These shirts sold like hot cakes when they were first made available back in 2018, our customers back multiple donation rounds and the naming of a young male on the Kea Database who now goes by the name of Pride!